How pricing works
Everything that determines what you pay is on this page — the term, what is licensed, what is included, and what we deliberately do not charge for. The figure itself is sized to your deployment, so it comes out of a conversation about your environment.
Proving Ground — a 90-day pilot on your instance
A scoped, fixed-fee engagement that answers one question: does this work on your instance, against criteria you set? 90 days is long enough to cover a real quarter — a release, an audit, a month-end — rather than a good week.
- Fixed fee
- Agreed up front, for the whole engagement. No hourly billing, no change orders, no scope creep.
- 100% credited on conversion
- The entire fee comes off your first-year subscription if you go ahead. Converting costs nothing extra.
- Read-only agent
- Runs the ServiceNow Business Agent, which holds no write tools at all and is refused the connection if its account holds admin. It analyses and answers; it cannot change your instance.
- Defined success criteria
- Written down and agreed before the pilot starts, so it ends in a verdict your team can act on rather than a debate about whether it went well.
Enterprise subscription
What you are buying, in full. The one thing not published here is the number, because it is sized to your deployment.
An annual subscription
Licensed for a term, renewed annually. Multi-year terms are discounted.
Licensed per agent module
You license the agent tiers your teams actually need — Business, Analyst, Developer — and add tiers as you expand. A team that only needs read-only answers is not paying for a build capability it will never use.
Sized to your deployment
Priced against the scope of the deployment rather than a public rate card, which is why the figure comes out of a conversation about your environment.
Everything for the tiers you license
Every subscription includes all verified skills for the licensed tiers, continuous tested releases, and enterprise support. There is no feature held back for a higher bracket.
No per-token markup, no usage metering
You run the agent on your infrastructure and your own models, so inference is billed by your cloud provider under your existing agreement. We do not resell tokens, mark them up, or meter your usage — there is no bill that grows because your team used the product more.
Available through Azure Marketplace
Purchasable as a private offer, so the spend is MACC-eligible and can draw down an existing Microsoft commitment rather than opening a new vendor line.
Already running the agent on a personal plan? Plans and token top-ups are managed in your account.
Questions procurement will ask
- Why is there no published subscription price?
- Because the deployment scope genuinely changes it, and a rate card that does not match what you are buying is worse than no rate card. Everything that determines the price is on this page — the term, the modules, what is included, and what is not charged for — so you can build a business case before you talk to us. The figure itself comes out of a conversation about your environment.
- Why is there no token or usage fee?
- Because we do not sit between you and the model. The agent runs on your infrastructure against model endpoints you own, so inference costs land on your cloud agreement at your negotiated rate. There is nothing for us to mark up. It also means your bill does not rise because the product got popular internally — the usual reason AI pilots stall at renewal.
- How does bringing our own model affect cost?
- It moves the largest variable cost onto infrastructure you already have a discount on. If you hold Azure OpenAI capacity or committed spend, the agent consumes it directly. Practically, most of the total cost of running this is inference, and you own that line rather than paying our margin on it.
- Can we buy through Azure Marketplace and use our MACC?
- Yes. We can transact as a private offer on Azure Marketplace, which makes the spend MACC-eligible. For teams with an existing Microsoft commitment this usually removes the slowest part of procurement, because it draws down a commitment already approved rather than onboarding a new vendor.
- Do multi-year terms reduce the price?
- Yes. Multi-year commitments are discounted against the annual rate, and the discount is agreed as part of the same conversation as the term.
- What happens after the Proving Ground pilot?
- At the end of the 90 days you have a written result against the success criteria you set. If it holds, the pilot fee is credited in full against your first-year subscription and the deployment moves to the tiers your teams need. If it does not, you have a documented evaluation and no subscription — which is the outcome the fixed fee is buying you the right to.